{"id":2361,"date":"2024-12-15T16:30:25","date_gmt":"2024-12-16T00:30:25","guid":{"rendered":"https:\/\/ravikumararumugam.com\/?post_type=project&p=2361"},"modified":"2025-02-10T06:53:25","modified_gmt":"2025-02-10T14:53:25","slug":"onboarding-time-consumption","status":"publish","type":"project","link":"https:\/\/ravikumararumugam.com\/index.php\/project\/onboarding-time-consumption\/","title":{"rendered":"Groupon Vendor Onboarding"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.2″ _module_preset=”default” background_color=”#116000″ background_image=”https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/10\/GrouponOnboarding5.jpeg” background_position=”top_center” background_vertical_offset=”30%” background_blend=”multiply” height=”530px” height_tablet=”530px” height_phone=”530px” height_last_edited=”on|tablet” custom_margin=”||||false|false” custom_margin_tablet=”||||false|true” custom_margin_phone=”|25px||25px|false|true” custom_margin_last_edited=”on|desktop” custom_padding=”|40px||40px|false|true” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.2″ _module_preset=”default” width=”100%” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” scroll_vertical_motion_enable=”on” scroll_vertical_motion=”0|20|71|100|-1|0|-1″ scroll_fade_enable=”on” scroll_fade=”0|21|80|100|0%|100|0%” motion_trigger_start=”bottom” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_line_height=”1em” header_font=”–et_global_heading_font|700|||||||” header_text_color=”#FFFFFF” header_font_size=”44px” header_2_font=”–et_global_heading_font|700|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”38px” header_2_line_height=”0em” text_orientation=”center” custom_margin=”0px||0px||false|false” custom_padding=”||||false|false” header_font_size_tablet=”36px” header_font_size_phone=”36px” header_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Product Design<\/h4>\n

Vendor Onboarding<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_font=”–et_global_body_font|500|||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_font=”–et_global_heading_font|700|||||||” header_font_size=”39px” header_2_font=”–et_global_heading_font|700|||||||” header_2_font_size=”38px” header_4_font=”–et_global_heading_font||||||||” header_4_text_color=”#666666″ text_orientation=”center” custom_margin=”0px||0px||false|false” custom_padding=”0px||10px||false|false” custom_padding_tablet=”0px||10px||false|false” custom_padding_phone=”0px||10px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

I led the UX for Groupon goods vendor onboarding platform workflows. My goal was to find design opportunities to conceptualize, test, and pitch for the vendor onboarding Platform to reduce the onboarding timeline.\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_divider color=”#e2e2e2″ _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”20px||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.2″ _module_preset=”default” width=”100%” module_alignment=”center” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”10px||10px||true|false” scroll_vertical_motion_enable=”on” scroll_vertical_motion=”0|20|75|100|1|0|1″ scroll_fade_enable=”on” scroll_fade=”0|20|75|100|0|100|0%” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font|500|||||||” text_text_color=”#FFFFFF” text_line_height=”1.4em” header_font=”||||||||” header_text_color=”#000000″ header_2_font=”–et_global_heading_font|600||on|||||” header_2_text_color=”#000000″ header_2_font_size=”24px” header_2_letter_spacing=”1px” header_2_line_height=”1.3em” header_5_font=”–et_global_heading_font|700|||||||” header_5_text_color=”#FFFFFF” header_6_font=”–et_global_heading_font|600||on|||||” header_6_text_color=”#FFFFFF” header_6_line_height=”1.8em” text_orientation=”center” width=”100%” module_alignment=”center” custom_margin=”||||true|true” custom_padding=”|10px||10px|true|true” hover_transition_speed_curve=”ease-in” scroll_horizontal_motion=”10|20|80|100|3|0|3″ scroll_fade=”0|20|70|96|0|100|0%” border_color_all=”rgba(166,166,166,0.16)” border_style_all=”none” locked=”off” global_colors_info=”{}”]<\/p>\n

My Role<\/h5>\n

UX\/UI Designer<\/p>\n

I was the sole designer and led design for the entire lifecycle of the product.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font|500|||||||” text_text_color=”#FFFFFF” text_line_height=”1.4em” header_font=”||||||||” header_text_color=”#000000″ header_2_font=”–et_global_heading_font|600||on|||||” header_2_text_color=”#000000″ header_2_font_size=”24px” header_2_letter_spacing=”1px” header_2_line_height=”1.3em” header_5_font=”–et_global_heading_font|700|||||||” header_5_text_color=”#FFFFFF” header_6_font=”–et_global_heading_font|600||on|||||” header_6_text_color=”#FFFFFF” header_6_line_height=”1.8em” text_orientation=”center” width=”100%” module_alignment=”center” custom_margin=”||||true|true” custom_padding=”|10px||10px|true|true” custom_padding_phone=”|||” custom_padding_last_edited=”off|desktop” hover_transition_speed_curve=”ease-in” scroll_horizontal_motion=”10|20|80|100|3|0|3″ scroll_fade=”0|20|70|96|0|100|0%” header_font_size_phone=”42px” header_font_size_last_edited=”off|desktop” border_color_all=”rgba(166,166,166,0.16)” border_style_all=”none” locked=”off” global_colors_info=”{}”]<\/p>\n

Project Duration<\/h5>\n

Shipped MVP in 3 months<\/p>\n

Rolled out over 15+ feature enhancements after launch<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font|500|||||||” text_text_color=”#FFFFFF” text_line_height=”1.4em” header_font=”||||||||” header_text_color=”#000000″ header_2_font=”–et_global_heading_font|600||on|||||” header_2_text_color=”#000000″ header_2_font_size=”24px” header_2_letter_spacing=”1px” header_2_line_height=”1.3em” header_5_font=”–et_global_heading_font|700|||||||” header_5_text_color=”#FFFFFF” header_6_font=”–et_global_heading_font|600||on|||||” header_6_text_color=”#FFFFFF” header_6_line_height=”1.8em” text_orientation=”center” width=”100%” module_alignment=”center” custom_margin=”||||true|true” custom_padding=”|10px||10px|true|true” hover_transition_speed_curve=”ease-in” scroll_horizontal_motion=”10|20|80|100|3|0|3″ scroll_fade=”0|20|70|96|0|100|0%” border_color_all=”rgba(166,166,166,0.16)” border_style_all=”none” locked=”off” global_colors_info=”{}”]<\/p>\n

Team Size<\/h5>\n

1 Designer<\/p>\n

1 UX Researcher<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_padding=”20px||20px||true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ text_font=”|600|||||||” text_font_size=”20px” text_line_height=”1.9em” header_font=”–et_global_heading_font|700|||||||” header_line_height=”1.5em” header_2_font=”–et_global_heading_font|700||on|||||” header_2_font_size=”24px” header_2_line_height=”3.5em” custom_padding=”||80px||false|false” custom_padding_tablet=”||40px||false|false” custom_padding_phone=”||40px||false|false” custom_padding_last_edited=”on|desktop” scroll_horizontal_motion=”0|15|90|100|-1|0|-1″ scroll_fade=”0|15|90|100|0|100|60%” motion_trigger_start=”top” locked=”off” global_colors_info=”{}”]<\/p>\n

Project Overview & Problem<\/h2>\n

Groupon wants to revamp its current merchant Goods gateway onboarding system.<\/p>\n

The current system is partially online. Groupon wants to create a 100% online self-service onboarding platform with a better user experience with competitive features, an intuitive, modern user interface, and updated design systems.<\/p>\n

The current vendor onboarding time takes 2-3 weeks. Businesses want to reduce this timeline.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.2″ text_font=”|600|||||||” text_font_size=”20px” text_line_height=”1.9em” header_font=”–et_global_heading_font|700|||||||” header_2_font=”–et_global_heading_font|700||on|||||” header_2_font_size=”24px” locked=”off” global_colors_info=”{}”]<\/p>\n

Business Goal<\/h2>\n

[\/et_pb_text][et_pb_image src=”https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2025\/02\/GrouponBusinessGoal.png” alt=”Groupon-Business-Goal” title_text=”GrouponBusinessGoal” show_in_lightbox=”on” force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#FFFFFF” scroll_horizontal_motion_enable=”on” scroll_horizontal_motion=”0|10|100|100|1|0|0″ scroll_fade_enable=”on” scroll_fade=”0|10|100|100|0|100|100%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Sketching” _builder_version=”4.27.0″ custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ custom_margin=”20px||0px||false|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ text_font=”|600|||||||” text_font_size=”20px” text_line_height=”1.9em” header_font=”–et_global_heading_font|700|||||||” header_2_font=”–et_global_heading_font|700||on|||||” header_2_font_size=”24px” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n

My UX Approach<\/h2>\n

[\/et_pb_text][et_pb_image src=”https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/08\/MyApproch-1.png” title_text=”MyApproch-1″ show_in_lightbox=”on” align=”center” _builder_version=”4.27.2″ _module_preset=”default” custom_padding=”10px|10px|10px|10px|true|true” scroll_horizontal_motion_enable=”on” scroll_horizontal_motion=”0|10|100|100|-1|0|-1″ scroll_fade_enable=”on” scroll_fade=”0|10|100|100|0|100|0%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”20px||20px||true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ custom_margin=”80px||80px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

DISCOVERY<\/b><\/h2>\n

<\/h2>\n

Partnered with UX resesrcher and\u00a0 conducted 1:1 user interviews with existing vendors and internal onboarding team to understand their pain-points, task and expectations.<\/span><\/h2>\n

I facilitated a discovery workshop with product, marketing, and dev. The goal was to understand the existing system deeply and identify key behaviors, barriers, and area of improvemnents.<\/span><\/h2>\n

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UX Interviews<\/h2>\n

We conducted a user study with 12+ vendors, including large-scale vendors(GSOR), small-scale vendors (SSOR), and Groupon internal onboarding team members (Internal), to understand their onboarding experiences, daily task and expectations.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_font=”–et_global_body_font||||||||” text_text_color=”#000000″ text_font_size=”17px” header_2_font=”–et_global_heading_font||||||||” header_3_font=”–et_global_heading_font|500|||||||” header_3_font_size=”19px” header_4_font=”–et_global_heading_font|600|||||||” scroll_horizontal_motion_enable=”on” scroll_horizontal_motion=”0|10|100|100|-1|0|0″ scroll_fade_enable=”on” scroll_fade=”0|10|100|100|0|100|100%” global_colors_info=”{}”]<\/p>\n

Merchants (External Users)<\/h3>\n
    \n
  • Type of merchants<\/li>\n
  • Merchant goals<\/li>\n
  • Merchant\u2019s current system onboarding experience<\/li>\n
  • Pain points during their onboarding<\/li>\n
  • Merchant expectations<\/li>\n
  • other platforms which merchants using to sell their items<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_font=”–et_global_body_font||||||||” text_text_color=”#000000″ text_font_size=”17px” header_2_font=”–et_global_heading_font||||||||” header_3_font=”–et_global_heading_font|500|||||||” header_3_font_size=”19px” header_4_font=”–et_global_heading_font|600|||||||” scroll_horizontal_motion_enable=”on” scroll_horizontal_motion=”0|10|100|100|1|0|0″ scroll_fade_enable=”on” scroll_fade=”0|10|100|100|0|100|100%” global_colors_info=”{}”]<\/p>\n

    Groupon Internal gateway team (Internal Users)<\/h3>\n
      \n
    • Role, responsibilities, and daily tasks<\/li>\n
    • Team and individual goals<\/li>\n
    • Onboarding support<\/li>\n
    • Current system and Painponts.<\/li>\n
    • Team and Individual expectations<\/li>\n
    • Onboarding Tickets handling<\/li>\n
    • User\/data verification and approvals.<\/li>\n<\/ul>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||||true|false” custom_padding=”20px||20px||true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font||||||||” text_text_color=”#000000″ text_font_size=”20px” header_2_font=”–et_global_heading_font|600|||||||” header_2_font_size=”24px” scroll_fade_enable=”on” scroll_fade=”0|20|80|100|0|100|0%” scroll_scaling=”0|10|90|100|70|100|70%” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n

      User Persona<\/h2>\n

      Based on user interviews, created personas and their daily task flows.<\/p>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.2″ _module_preset=”default” width=”100%” max_width=”834px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/08\/Persona-GSOR.png” title_text=”Persona-GSOR” show_in_lightbox=”on” _builder_version=”4.27.2″ _dynamic_attributes=”url” _module_preset=”default” scroll_scaling_enable=”on” scroll_scaling=”0|15|100|100|70|100|100%” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/08\/Persona-SSOR.png” title_text=”Persona-SSOR” show_in_lightbox=”on” _builder_version=”4.27.2″ _dynamic_attributes=”url” _module_preset=”default” scroll_scaling_enable=”on” scroll_scaling=”0|19|100|100|70|100|100%” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/08\/Persona-Internal.png” title_text=”Persona-Internal” show_in_lightbox=”on” _builder_version=”4.27.2″ _dynamic_attributes=”url” _module_preset=”default” scroll_scaling_enable=”on” scroll_scaling=”0|19|100|100|70|100|100%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.2″ _module_preset=”default” background_color=”#f4f4f4″ custom_margin=”||||true|false” custom_padding=”62px||62px||true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.8em” header_2_font=”–et_global_heading_font|600|||||||” header_2_font_size=”24px” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n

      Heuristic Analysis<\/h2>\n

      The next step in my process was to do a heuristics analysis of the current onboarding flow. There are 10-point lists, but only six major points seemed the most appropriate for analyzing tasks run on from sections of the existing gateway system.<\/span><\/span><\/p>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font||||||||” text_text_color=”#000000″ text_font_size=”20px” header_2_font=”–et_global_heading_font|500|||||||” header_2_font_size=”24px” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n

      Old onboarding Forms<\/strong><\/h4>\n

      [\/et_pb_text][et_pb_image src=”https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/08\/Groupon-OldForms.png” alt=”Groupon- ser Journey Map” title_text=”Groupon-OldForms” show_in_lightbox=”on” align=”center” _builder_version=”4.27.2″ _module_preset=”default” custom_padding=”0px|10px|0px|10px|true|true” scroll_scaling_enable=”on” scroll_scaling=”0|20|100|100|70|100|100%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.8em” header_2_font=”–et_global_heading_font|600|||||||” header_2_font_size=”24px” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n

      Scenario: <\/strong>The user finds some products to sell online with his own fulfillment during the holiday season. He picks up a laptop, opens the Groupon website, and tries to understand how to sell products using the Groupon gateway, registering as a Third-Party\u00a0merchant.<\/p>\n

      Analysis Task: <\/strong>Use Groupon to sell his\/her product as early as possible this holiday season. I\u2019m curious to see what happens.<\/p>\n

      At the end of Heuristic research, Presented all positive and negative findings list with recommendations to the business.<\/p>\n

      \n

      \n

      Findings and Recommendations<\/strong><\/h4>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.27.2″ _module_preset=”default” width=”100%” custom_margin=”0px||0px||false|false” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/10\/Groupon-Heuristic-Evaluaton-1.png” alt=”Groupon-Heuristic-Evaluaton-1″ title_text=”Groupon Heuristic Evaluaton-1″ show_in_lightbox=”on” align=”center” _builder_version=”4.27.2″ _module_preset=”default” custom_padding=”0px|10px|0px|10px|true|true” scroll_horizontal_motion_enable=”on” scroll_horizontal_motion=”0|20|100|100|-1|0|-1″ scroll_fade_enable=”on” scroll_fade=”0|10|100|100|0|100|0%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/10\/Groupon-Heuristic-Evaluaton-2.png” alt=”Groupon-Heuristic-Evaluaton-2″ title_text=”Groupon Heuristic Evaluaton 2″ show_in_lightbox=”on” align=”center” _builder_version=”4.27.2″ _module_preset=”default” custom_padding=”0px|10px|0px|10px|true|true” scroll_horizontal_motion_enable=”on” scroll_horizontal_motion=”0|20|100|100|1|0|1″ scroll_fade_enable=”on” scroll_fade=”0|10|100|100|0|100|0%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”64px||64px||true|false” custom_padding=”20px||20px||true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font||||||||” text_text_color=”#000000″ text_font_size=”20px” header_2_font=”–et_global_heading_font|600|||||||” header_2_font_size=”24px” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n

      User Journey<\/h2>\n

      [\/et_pb_text][et_pb_image src=”https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/08\/User-Journey-Map.png” alt=”Groupon- ser Journey Map” title_text=”Groupon-User-Journey-Map” show_in_lightbox=”on” align=”center” _builder_version=”4.27.2″ _dynamic_attributes=”url” _module_preset=”default” custom_padding=”0px|10px|0px|10px|true|true” scroll_fade_enable=”on” scroll_fade=”0|10|100|100|0|100|0%” scroll_scaling=”0|10|90|100|70|100|70%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.2″ _module_preset=”default” background_color=”#f4f4f4″ custom_margin=”||||true|false” custom_padding=”20px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||10px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font||||||||” text_font_size=”18px” text_line_height=”2em” header_font=”–et_global_heading_font||||||||” header_2_font=”–et_global_heading_font|500|||||||” header_2_text_color=”#000000″ header_2_font_size=”28px” header_2_line_height=”1.3em” header_6_font=”Lato|700||on|||||” header_6_text_color=”#ff7080″ header_6_line_height=”1.8em” module_alignment=”center” custom_margin=”||||true” custom_padding=”||||true|true” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n

      Competitors Analysis<\/h2>\n

      Here are two type of competitors in e-commerce & retail industry.<\/p>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.2″ _module_preset=”default” custom_padding=”|||0px||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font||||||||” text_font_size=”18px” text_line_height=”2em” header_font=”–et_global_heading_font||||||||” header_2_font=”–et_global_heading_font|500|||||||” header_2_text_color=”#000000″ header_2_font_size=”28px” header_2_line_height=”1.3em” header_6_font=”Lato|700||on|||||” header_6_text_color=”#ff7080″ header_6_line_height=”1.8em” module_alignment=”center” custom_margin=”||||true” custom_padding=”||||true|true” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n

      Direct Competitors:<\/strong><\/p>\n

      \"Amazon-Local-Logo\"\u00a0 \u00a0 \u00a0 \u00a0\"Walmart-Neighborhood-Logo\"<\/p>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font||||||||” text_font_size=”18px” text_line_height=”2em” header_font=”–et_global_heading_font||||||||” header_2_font=”–et_global_heading_font|500|||||||” header_2_text_color=”#000000″ header_2_font_size=”28px” header_2_line_height=”1.3em” header_6_font=”Lato|700||on|||||” header_6_text_color=”#ff7080″ header_6_line_height=”1.8em” module_alignment=”center” custom_margin=”||||true” custom_padding=”||||true|true” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n

      In-Direct Competitors:<\/strong><\/p>\n

      \"Google-Express-Logo\"<\/p>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” module_alignment=”center” custom_margin=”||||true” custom_padding=”||||true|true” border_color_all=”rgba(166,166,166,0.16)” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/08\/CompititiveAnalysis-Groupon.png” title_text=”CompititiveAnalysis-Groupon” show_in_lightbox=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||||true|false” custom_padding=”20px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||10px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font||||||||” text_font_size=”18px” text_line_height=”2em” header_font=”–et_global_heading_font||||||||” header_2_font=”–et_global_heading_font|500|||||||” header_2_text_color=”#000000″ header_2_font_size=”28px” header_2_line_height=”1.3em” header_6_font=”Lato|700||on|||||” header_6_text_color=”#ff7080″ header_6_line_height=”1.8em” module_alignment=”center” custom_margin=”||||true” custom_padding=”||||true|true” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n

      UX Proposals<\/h2>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”5px||5px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/08\/UX-Proposal-1.png” alt=”UX-Proposal-1″ title_text=”UX-Proposal-1″ show_in_lightbox=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/08\/UX-Proposal-2.png” title_text=”UX-Proposal-2″ show_in_lightbox=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/08\/UX-Proposal-3.png” alt=”UX-Proposal-3″ title_text=”UX-Proposal-3″ show_in_lightbox=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/08\/UX-Proposal-4.png” alt=”UX-Proposal-4″ title_text=”UX-Proposal-4″ show_in_lightbox=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||||true|false” custom_padding=”20px||20px||true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font||||||||” text_text_color=”#000000″ text_font_size=”20px” header_2_font=”–et_global_heading_font|600|||||||” header_2_font_size=”24px” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n

      User Flows<\/h2>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ text_font=”Lato||||||||” text_font_size=”16px” text_line_height=”2em” header_font=”||||||||” header_2_font=”Oswald|300|||||||” header_2_font_size=”32px” header_2_letter_spacing=”1px” header_2_line_height=”1.3em” header_5_font=”|600|||||||” header_6_font=”Lato|700||on|||||” header_6_text_color=”#ff7080″ header_6_line_height=”1.8em” module_alignment=”center” custom_margin=”||||true” custom_padding=”||||true|true” custom_padding_phone=”|||” custom_padding_last_edited=”off|desktop” header_font_size_phone=”42px” header_font_size_last_edited=”off|desktop” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n

      Existing User Flows<\/h5>\n

      [\/et_pb_text][et_pb_image src=”https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/08\/Groupon-Old-Flow2.png” title_text=”Groupon-Old-Flow2″ show_in_lightbox=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.2″ text_font=”Lato||||||||” text_font_size=”16px” text_line_height=”2em” header_font=”||||||||” header_2_font=”Oswald|300|||||||” header_2_font_size=”32px” header_2_letter_spacing=”1px” header_2_line_height=”1.3em” header_5_font=”|600|||||||” header_6_font=”Lato|700||on|||||” header_6_text_color=”#ff7080″ header_6_line_height=”1.8em” module_alignment=”center” custom_margin=”||||true” custom_padding=”||||true|true” custom_padding_phone=”|||” custom_padding_last_edited=”off|desktop” header_font_size_phone=”42px” header_font_size_last_edited=”off|desktop” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n

      New User Flows<\/h5>\n

      [\/et_pb_text][et_pb_image src=”https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/08\/Groupon-New-Flow2.png” title_text=”Groupon-New-Flow2″ show_in_lightbox=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.2″ text_font=”Lato||||||||” text_font_size=”16px” text_line_height=”2em” header_font=”||||||||” header_2_font=”Oswald|300|||||||” header_2_font_size=”32px” header_2_letter_spacing=”1px” header_2_line_height=”1.3em” header_5_font=”|600|||||||” header_6_font=”Lato|700||on|||||” header_6_text_color=”#ff7080″ header_6_line_height=”1.8em” module_alignment=”center” custom_margin=”||||true” custom_padding=”||||true|true” custom_padding_phone=”|||” custom_padding_last_edited=”off|desktop” header_font_size_phone=”42px” header_font_size_last_edited=”off|desktop” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n

      New Individual Flows<\/h5>\n

      [\/et_pb_text][et_pb_image src=”https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/08\/Groupon-New-Flow3.png” title_text=”Groupon-New-Flow3″ show_in_lightbox=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||||true|false” custom_padding=”20px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||10px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.8em” header_2_font=”–et_global_heading_font|600|||||||” header_2_font_size=”24px” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n

      Concept Design<\/h2>\n

      Once the user flows and scenarios were clear I used my most trusted skill, white boarding\/sketching, to bring to life the ideas I had in my mind. I used all the information I gathered from the UX exercises into the sketches.<\/span><\/p>\n

      I created two design approaches and presented to business with pros and cons metric data\u2019s for further narrow down.<\/span><\/p>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font|600|||||||” text_font_size=”20px” text_line_height=”2em” header_font=”||||||||” header_2_font=”Oswald|300|||||||” header_2_font_size=”32px” header_2_letter_spacing=”1px” header_2_line_height=”1.3em” header_6_font=”Lato|700||on|||||” header_6_text_color=”#ff7080″ header_6_line_height=”1.8em” module_alignment=”center” custom_margin=”||||true” custom_padding=”||||true|true” custom_padding_phone=”|||” custom_padding_last_edited=”off|desktop” header_font_size_phone=”42px” header_font_size_last_edited=”off|desktop” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n

      Business agreed to go with interactive form based based approach on cost and time constraints.<\/p>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/08\/Design-Approach.png” title_text=”Design-Approach” show_in_lightbox=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||||true|false” custom_padding=”20px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” border_color_all=”rgba(166,166,166,0.16)” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.8em” header_2_font=”–et_global_heading_font|600|||||||” header_2_font_size=”24px” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n

      Resource Page for Vendors<\/h2>\n

      Based on competitor research, I proposed a business for a starting page for merchants to understand the Groupon selling process, benefits, and guidance with marketing content. Based on this, I collaborated with the marketing team, product manager, and respective functional SMEs to create a Merchant onboarding starting page.<\/p>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.2″ _module_preset=”default” width=”100%” width_tablet=”100%” width_phone=”90%” width_last_edited=”on|desktop” module_alignment=”center” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/08\/Marketing-Home1.png” title_text=”Marketing-Home1″ show_in_lightbox=”on” align=”center” align_tablet=”left” align_phone=”center” align_last_edited=”on|tablet” _builder_version=”4.27.2″ _module_preset=”default” width=”80%” width_tablet=”55%” width_phone=”90%” width_last_edited=”on|phone” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/08\/groupon-Resources1.png” title_text=”groupon-Resources1″ show_in_lightbox=”on” _builder_version=”4.27.2″ _module_preset=”default” width=”80%” width_tablet=”55%” width_phone=”90%” width_last_edited=”on|phone” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||||true|false” custom_padding=”20px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||10px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.8em” header_2_font=”–et_global_heading_font|600|||||||” header_2_font_size=”24px” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n

      Design Iteration<\/h2>\n

      Each and every page concept design presented to business and iterated based on feedback and A\/B testing.<\/p>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||50px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/08\/design-iteration.png” title_text=”design-iteration” show_in_lightbox=”on” _builder_version=”4.27.0″ _module_preset=”default” module_alignment=”center” custom_margin=”||||true” custom_padding=”||||true|true” border_color_all=”rgba(166,166,166,0.16)” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.2″ _module_preset=”default” background_color=”#000000″ custom_margin=”||||true|false” custom_padding=”20px||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||10px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font||||||||” text_font_size=”18px” text_line_height=”2em” header_font=”–et_global_heading_font||||||||” header_text_color=”#FFFFFF” header_2_font=”–et_global_heading_font|700|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”41px” header_2_line_height=”1.3em” header_6_font=”Lato|700||on|||||” header_6_text_color=”#ff7080″ header_6_line_height=”1.8em” module_alignment=”center” custom_margin=”||||true” custom_padding=”||||true|true” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n

      Final Designs<\/h2>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font||||||||” text_font_size=”18px” text_line_height=”2em” header_font=”–et_global_heading_font||||||||” header_text_color=”#FFFFFF” header_2_font=”–et_global_heading_font|500|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”28px” header_2_line_height=”1.3em” header_6_font=”Lato|700||on|||||” header_6_text_color=”#ff7080″ header_6_line_height=”1.8em” module_alignment=”center” custom_margin=”||||true” custom_padding=”||||true|true” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n

      Vendor User ID creation<\/h2>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_gallery gallery_ids=”2390,2391,2392″ fullwidth=”on” _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” animation_direction=”right” border_width_all=”1px” border_color_all=”rgba(198,198,198,0.79)” global_colors_info=”{}”][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||||true|false” custom_padding=”20px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||10px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font||||||||” text_font_size=”18px” text_line_height=”2em” header_font=”–et_global_heading_font||||||||” header_2_font=”–et_global_heading_font|500|||||||” header_2_text_color=”#000000″ header_2_font_size=”28px” header_2_line_height=”1.3em” header_6_font=”Lato|700||on|||||” header_6_text_color=”#ff7080″ header_6_line_height=”1.8em” module_alignment=”center” custom_margin=”||||true” custom_padding=”||||true|true” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n

      Vendor Welcome Page<\/h2>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_gallery gallery_ids=”2395,2396,2397,2398″ fullwidth=”on” _builder_version=”4.27.2″ _module_preset=”default” animation_direction=”right” border_width_all=”1px” border_color_all=”rgba(198,198,198,0.79)” global_colors_info=”{}”][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.2″ _module_preset=”default” background_color=”#000000″ custom_margin=”||||true|false” custom_padding=”20px||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||10px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font||||||||” text_font_size=”18px” text_line_height=”2em” header_font=”–et_global_heading_font||||||||” header_2_font=”–et_global_heading_font|500|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”28px” header_2_line_height=”1.3em” header_6_font=”Lato|700||on|||||” header_6_text_color=”#ff7080″ header_6_line_height=”1.8em” module_alignment=”center” custom_margin=”||||true” custom_padding=”||||true|true” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n

      Vendor Phone Verification<\/h2>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_gallery gallery_ids=”2399,2400,2401,2402″ fullwidth=”on” _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” animation_direction=”right” border_width_all=”1px” border_color_all=”rgba(198,198,198,0.79)” global_colors_info=”{}”][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||||true|false” custom_padding=”20px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||10px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font||||||||” text_font_size=”18px” text_line_height=”2em” header_font=”–et_global_heading_font||||||||” header_2_font=”–et_global_heading_font|500|||||||” header_2_text_color=”#000000″ header_2_font_size=”28px” header_2_line_height=”1.3em” header_6_font=”Lato|700||on|||||” header_6_text_color=”#ff7080″ header_6_line_height=”1.8em” module_alignment=”center” custom_margin=”||||true” custom_padding=”||||true|true” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n

      Vendor Store Address Verification (Stage-1)<\/h2>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_gallery gallery_ids=”2402,2403,2404,2405,2406″ fullwidth=”on” _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” animation_direction=”right” border_width_all=”1px” border_color_all=”rgba(198,198,198,0.79)” global_colors_info=”{}”][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.2″ _module_preset=”default” background_color=”#000000″ custom_margin=”||||true|false” custom_padding=”20px||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||10px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font||||||||” text_font_size=”18px” text_line_height=”2em” header_font=”–et_global_heading_font||||||||” header_2_font=”–et_global_heading_font|500|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”28px” header_2_line_height=”1.3em” header_6_font=”Lato|700||on|||||” header_6_text_color=”#ff7080″ header_6_line_height=”1.8em” module_alignment=”center” custom_margin=”||||true” custom_padding=”||||true|true” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n

      Vendor Tax Account Creation<\/h2>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_gallery gallery_ids=”2407,2408,2409,2410″ fullwidth=”on” _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” animation_direction=”right” border_width_all=”1px” border_color_all=”rgba(198,198,198,0.79)” global_colors_info=”{}”][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”||||true|false” custom_padding=”20px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||10px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font||||||||” text_font_size=”18px” text_line_height=”2em” header_font=”–et_global_heading_font||||||||” header_2_font=”–et_global_heading_font|500|||||||” header_2_text_color=”#000000″ header_2_font_size=”28px” header_2_line_height=”1.3em” header_6_font=”Lato|700||on|||||” header_6_text_color=”#ff7080″ header_6_line_height=”1.8em” module_alignment=”center” custom_margin=”||||true” custom_padding=”||||true|true” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n

      Vendor Tax Existing Account Link<\/h2>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_gallery gallery_ids=”2411,2412,2413,2414,2415″ fullwidth=”on” _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” animation_direction=”right” border_width_all=”1px” border_color_all=”rgba(198,198,198,0.79)” global_colors_info=”{}”][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.2″ _module_preset=”default” background_color=”#000000″ custom_margin=”||||true|false” custom_padding=”20px||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||10px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font||||||||” text_font_size=”18px” text_line_height=”2em” header_font=”–et_global_heading_font||||||||” header_2_font=”–et_global_heading_font|500|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”28px” header_2_line_height=”1.3em” header_6_font=”Lato|700||on|||||” header_6_text_color=”#ff7080″ header_6_line_height=”1.8em” module_alignment=”center” custom_margin=”||||true” custom_padding=”||||true|true” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n

      Vendor Profile Review and Submit<\/h2>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_gallery gallery_ids=”2416,2417,2418″ fullwidth=”on” _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” animation_direction=”right” border_width_all=”1px” border_color_all=”rgba(198,198,198,0.79)” global_colors_info=”{}”][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.2″ _module_preset=”default” background_color=”#FFFFFF” custom_margin=”||||true|false” custom_padding=”20px||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||10px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font||||||||” text_font_size=”18px” text_line_height=”2em” header_font=”–et_global_heading_font||||||||” header_2_font=”–et_global_heading_font|500|||||||” header_2_text_color=”#000000″ header_2_font_size=”28px” header_2_line_height=”1.3em” header_6_font=”Lato|700||on|||||” header_6_text_color=”#ff7080″ header_6_line_height=”1.8em” module_alignment=”center” custom_margin=”||||true” custom_padding=”||||true|true” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n

      Vendor Address Verification (Stage-2)<\/h2>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_gallery gallery_ids=”2419,2420,2421,2422″ fullwidth=”on” _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” animation_direction=”right” border_width_all=”1px” border_color_all=”rgba(198,198,198,0.79)” global_colors_info=”{}”][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.2″ _module_preset=”default” background_color=”#000000″ custom_margin=”||||true|false” custom_padding=”20px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||10px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font||||||||” text_font_size=”18px” text_line_height=”2em” header_font=”–et_global_heading_font||||||||” header_2_font=”–et_global_heading_font|500|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”28px” header_2_line_height=”1.3em” header_6_font=”Lato|700||on|||||” header_6_text_color=”#ff7080″ header_6_line_height=”1.8em” module_alignment=”center” custom_margin=”||||true” custom_padding=”||||true|true” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n

      Vendor Profile Page<\/h2>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.2″ _module_preset=”default” width_tablet=”” width_phone=”” width_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_gallery gallery_ids=”2423,2424,2425,2426,2427,2428″ fullwidth=”on” _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” animation_direction=”right” border_width_all=”1px” border_color_all=”rgba(198,198,198,0.79)” global_colors_info=”{}”][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||||true|false” custom_padding=”20px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||10px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.8em” header_2_font=”–et_global_heading_font|600|||||||” header_2_font_size=”24px” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n

      Updated Design Systems<\/h2>\n

      Adapt and Scale it further using the Groupon Mixer design system. The design system helps UI developers create templates that are pixel-perfect.<\/span><\/p>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” module_alignment=”center” custom_margin=”||||true” custom_padding=”||||true|true” border_color_all=”rgba(166,166,166,0.16)” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/08\/AutomicDesignSystem.png” alt=”Automic-Design-System” title_text=”Automic-Design-System” show_in_lightbox=”on” align=”center” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/08\/Groupon-DesignSystem.png” alt=”Groupon-Design-System” title_text=”Groupon-Design-System” show_in_lightbox=”on” align=”center” _builder_version=”4.27.0″ _module_preset=”default” module_alignment=”center” custom_margin=”||||true” custom_padding=”||||true|true” border_color_all=”rgba(166,166,166,0.16)” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||||true|false” custom_padding=”20px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||10px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font||||||||” text_font_size=”18px” text_line_height=”2em” header_font=”–et_global_heading_font||||||||” header_2_font=”–et_global_heading_font|500|||||||” header_2_text_color=”#000000″ header_2_font_size=”28px” header_2_line_height=”1.3em” header_6_font=”Lato|700||on|||||” header_6_text_color=”#ff7080″ header_6_line_height=”1.8em” module_alignment=”center” custom_margin=”||||true” custom_padding=”||||true|true” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n

      MSAT Survey – To Get User Feedback<\/h2>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_gallery gallery_ids=”2429,2430,2431,2432,2433,2434,2435,2436,2437,2438″ fullwidth=”on” _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” animation_direction=”right” border_width_all=”1px” border_color_all=”rgba(198,198,198,0.79)” global_colors_info=”{}”][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.2″ _module_preset=”default” background_color=”#000000″ custom_margin=”||||true|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||10px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font||||||||” text_font_size=”18px” text_line_height=”2em” header_font=”–et_global_heading_font||||||||” header_2_font=”–et_global_heading_font|500|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”28px” header_2_line_height=”1.3em” header_6_font=”Lato|700||on|||||” header_6_text_color=”#ff7080″ header_6_line_height=”1.8em” module_alignment=”center” custom_margin=”||||true” custom_padding=”||||true|true” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n

      Design Review – Tool Committee Approval<\/h2>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.27.2″ _module_preset=”default” width=”100%” custom_margin=”||50px||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_gallery gallery_ids=”2439″ posts_number=”1″ orientation=”portrait” show_title_and_caption=”off” show_pagination=”off” _builder_version=”4.27.2″ _module_preset=”default” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|phone” transform_translate=”46px|12px” transform_translate_tablet=”258px|17px” transform_translate_phone=”46px|12px” transform_translate_last_edited=”on|desktop” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|phone” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|phone” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|phone” transform_styles_last_edited=”on|desktop” width=”65%” width_tablet=”65%” width_phone=”65%” width_last_edited=”on|tablet” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_margin_tablet=”0px||0px||true|false” custom_margin_phone=”0px||0px||true|false” custom_margin_last_edited=”on|phone” custom_padding=”||||true|false” animation_direction=”right” transform_styles_tablet=”” transform_styles_phone=”” border_width_all=”1px” border_color_all=”rgba(198,198,198,0.79)” global_colors_info=”{}”][\/et_pb_gallery][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font|500|||||||” text_text_color=”#FFFFFF” text_font_size=”24px” text_line_height=”2.2em” header_2_font=”–et_global_heading_font|600|||||||” header_2_font_size=”24px” width_tablet=”90%” width_phone=”90%” width_last_edited=”on|phone” module_alignment=”center” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n

      Partnering with the project manager and business analyst, we created a business presentation document along with the points below for discussion.<\/p>\n

        \n
      • Requirements<\/span><\/li>\n
      • User research findings<\/span><\/li>\n
      • Overall UX strategy plan<\/span><\/li>\n
      • User flows<\/span><\/li>\n
      • Feature list with pros and cons\u00a0<\/span><\/li>\n
      • User Testing results<\/span><\/li>\n
      • Clickable rapid prototype link.\u00a0<\/span><\/li>\n<\/ul>\n

        Participants: <\/b>\u00a0Project Manager, Business analist, User researcher, Product designer and Business Tool committee members<\/span><\/p>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.2″ _module_preset=”default” background_enable_color=”off” custom_margin=”||||true|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.2″ _module_preset=”default” width_tablet=”” width_phone=”” width_last_edited=”on|phone” custom_margin=”|auto|4px|auto|false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font|500|||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”2.2em” header_2_font=”–et_global_heading_font|600|||||||” header_2_font_size=”24px” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n

        Challenges and Milestones<\/b><\/h2>\n
          \n
        • Primary and secondary research and data gathering <\/b>with large external merchants and internal business group.<\/span><\/li>\n
        • Understanding existing merchants onboarding flow within short period<\/b>.<\/span><\/li>\n
        • Interacting with multi geographic team <\/b>to run each UX flow and sign off.<\/span><\/li>\n
        • Feasibility UI checks\u00a0<\/strong>with front and back-end engineers in every stage of the design process.<\/span><\/li>\n
        • Quantitative feedback survey<\/b> – both internal and external users.<\/span><\/li>\n
        • User Lab testing <\/b>(Different Time Zone) – Merchants all over the world.<\/span><\/li>\n
        • The business Tool committee reviewed<\/strong> and signed off (Gathering\u00a0large group internationally).<\/span><\/li>\n
        • Handling Multiple projects<\/b> with different product owners (Gateway, Dashboards (Merchant and Wavefront), PO cutting Merge, and survey system)<\/span><\/li>\n<\/ul>\n

          [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font|500|||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”2.2em” header_2_font=”–et_global_heading_font|600|||||||” header_2_font_size=”24px” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n

          Success<\/b><\/h2>\n
            \n
          • onboarding Processing Time – <\/span>Reduced onboarding time days to hours (80% based on pre and post-launch survey test)<\/b><\/li>\n
          • Complexity – <\/span>Simplify onboarding flow <\/b>with a user progress bar and user save and continue option.<\/span><\/li>\n
          • Simplified bank\/payment and Avalara account linkage<\/strong> with advanced API integration.<\/span><\/li>\n
          • New features – Added <\/span>online phone\/address verification<\/b>, <\/span>Merchant dashboard,<\/b> new marketing pages <\/b><\/li>\n
          • Updated <\/span>new design system<\/b>.<\/span><\/li>\n
          • Easy Maintenance – Eliminated internal user onboarding support by adding a tips and notes<\/b> section on each page.<\/span><\/li>\n
          • Adding a welcome page with a legal and agreement option reduced the Vendor dropout rate by 56% overall.<\/strong><\/li>\n<\/ul>\n

            [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.2″ _module_preset=”default” background_color=”#f5f5f5″ custom_padding=”17px||33px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||10px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/10\/Vendor-Onboarding-SuccessMetrics.png” title_text=”Vendor-Onboarding-SuccessMetrics” _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Testimonial” _builder_version=”4.27.0″ background_color=”#3c3f63″ min_height=”823.2px” custom_padding=”59px||59px||true|” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.2″ text_font=”Lato||||||||” text_font_size=”20px” text_line_height=”1.8em” link_font=”||||||||” ul_font=”||||||||” ol_font=”||||||||” quote_font=”||||||||” header_font=”||||||||” header_2_font=”–et_global_heading_font|500|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”40px” header_2_line_height=”1.3em” header_6_font=”–et_global_heading_font|700||on|||||” header_6_text_color=”#ff6e77″ header_6_line_height=”1.8em” text_orientation=”center” background_layout=”dark” max_width=”700px” module_alignment=”center” custom_margin=”|||” custom_padding=”|||” header_2_font_size_tablet=”” header_2_font_size_phone=”36px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

            Testmonial<\/h2>\n

            [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”Testimonial” module_class=” et_pb_row_fullwidth” _builder_version=”4.27.0″ width=”89%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|desktop” custom_padding=”||2px|||” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_testimonial quote_icon_color=”#ff6e77″ quote_icon_background_color=”rgba(0,0,0,0)” _builder_version=”4.27.2″ body_font=”–et_global_body_font||on||||||” body_text_align=”center” body_font_size=”18px” body_line_height=”2em” background_color=”rgba(255,255,255,0)” text_orientation=”center” background_layout=”dark” custom_padding=”||13px|||” animation_style=”flip” animation_intensity_flip=”20%” border_width_all=”1px” border_color_all=”rgba(255,255,255,0.12)” locked=”off” global_colors_info=”{}”]<\/p>\n

            Matthew Hanson<\/b><\/h4>\n
            <\/b>Groupon Design Director<\/b><\/h6>\n

            I brought Ravi in to help us transition the UX of a complex inventory management system from an internal tool to a user-friendly self-service platform for 3rd party merchants.<\/p>\n

            Ravi did an amazing job with all these complex challenges working with partners across multiple geographies\/timezones while keeping the various sub-projects on schedule while engaging with multiple partner and stakeholder teams while working remotely.<\/p>\n

            Ravi not only delivered on the requirements of these efforts but pushed the teams to consider best practice approaches while offering multiple solutions to our UX challenges framed as clear and easy-to-understand tradeoffs.<\/p>\n

            Ravi is a self-starter with solid instincts and was able to get up to speed very quickly.<\/p>\n

            [\/et_pb_testimonial][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_testimonial quote_icon_color=”#ff6e77″ quote_icon_background_color=”rgba(0,0,0,0)” _builder_version=”4.27.2″ body_font=”–et_global_body_font||on||||||” body_text_align=”center” body_font_size=”18px” body_line_height=”2em” background_color=”rgba(255,255,255,0)” text_orientation=”center” background_layout=”dark” custom_padding=”||13px|||” animation_style=”flip” animation_intensity_flip=”20%” border_width_all=”1px” border_color_all=”rgba(255,255,255,0.12)” locked=”off” global_colors_info=”{}”]<\/p>\n

            Kavitha Kochar<\/b><\/h4>\n
            <\/b>Product Owner – Groupon Goods<\/b><\/h6>\n

            Ravi was our assigned Designer on the Vendor portal for Groupon Goods when he was at Cognizant.<\/p>\n

            I got a chance to work closely with him for over 8 months across a number of initiatives. Throughout my interactions, I would find him centered around the end customers (vendors and sellers in our case) through his line of questioning around the use cases.<\/p>\n

            He would be thoughtful about various nuances of workflows and would be sure to present a few different alternatives with supported rationale for each of them.<\/p>\n

            At the same time, I found him collaborative and open to my ideas which would lead to several discussions with the goal to design the best experience that took all considerations into account.<\/p>\n

            [\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Portfolio” _builder_version=”4.27.2″ background_color=”#003f4f” locked=”off” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.27.2″ locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.2″ text_font=”–et_global_body_font||||||||” header_font=”||||||||” header_2_font=”–et_global_heading_font|500|||||||” header_2_font_size=”45px” header_2_letter_spacing=”1px” header_2_line_height=”1.3em” header_6_font=”–et_global_heading_font|500||on|||||” header_6_font_size=”18px” header_6_line_height=”1.8em” text_orientation=”center” background_layout=”dark” custom_margin=”|||” custom_padding=”|||” scroll_scaling_enable=”on” scroll_scaling=”0|20|34|100|50%|100|50%” header_2_font_size_tablet=”” header_2_font_size_phone=”36px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

            Get In Touch<\/h6>\n

            Let’s Work Together!<\/h2>\n

            [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font||||||||” text_text_color=”#FFFFFF” text_font_size=”30px” text_line_height=”2em” header_font=”||||||||” header_2_font=”–et_global_heading_font|600|||||||” header_2_font_size=”30px” header_2_letter_spacing=”1px” header_2_line_height=”1.3em” header_3_font=”–et_global_heading_font||||||||” header_4_font=”–et_global_heading_font|500||on|||||” header_4_font_size=”16px” header_5_font=”–et_global_heading_font||||||||” header_6_font=”–et_global_heading_font|600||on|||||” header_6_text_color=”#ff7080″ header_6_font_size=”29px” header_6_line_height=”1.8em” text_orientation=”center” background_layout=”dark” module_alignment=”center” custom_margin=”||||true” custom_padding=”||||true|true” custom_padding_phone=”|||” custom_padding_last_edited=”off|desktop” header_font_size_phone=”42px” header_font_size_last_edited=”off|desktop” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n

            Want to create something awesome together? Say hello at:<\/span><\/h4>\n

            Ravikumar.A0726@gmail.com<\/h2>\n

            [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

            Product Design Vendor OnboardingI led the UX for Groupon goods vendor onboarding platform workflows. My goal was to find design opportunities to conceptualize, test, and pitch for the vendor onboarding Platform to reduce the onboarding timeline.\u00a0My Role UX\/UI Designer I was the sole designer and led design for the entire lifecycle of the product.Project Duration […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_uag_custom_page_level_css":"","footnotes":""},"project_category":[32],"project_tag":[],"class_list":["post-2361","project","type-project","status-publish","hentry","project_category-ui-ux-design"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"bloom_image":false,"et-pb-post-main-image":false,"et-pb-post-main-image-fullwidth":false,"et-pb-portfolio-image":false,"et-pb-portfolio-module-image":false,"et-pb-portfolio-image-single":false,"et-pb-gallery-module-image-portrait":false,"et-pb-post-main-image-fullwidth-large":false,"et-pb-image--responsive--desktop":false,"et-pb-image--responsive--tablet":false,"et-pb-image--responsive--phone":false},"uagb_author_info":{"display_name":"ravikumararumugam.com","author_link":"https:\/\/ravikumararumugam.com\/index.php\/author\/ravikumararumugam-com\/"},"uagb_comment_info":0,"uagb_excerpt":"Product Design Vendor OnboardingI led the UX for Groupon goods vendor onboarding platform workflows. My goal was to find design opportunities to conceptualize, test, and pitch for the vendor onboarding Platform to reduce the onboarding timeline.\u00a0My Role UX\/UI Designer I was the sole designer and led design for the entire lifecycle of the product.Project Duration…","_links":{"self":[{"href":"https:\/\/ravikumararumugam.com\/index.php\/wp-json\/wp\/v2\/project\/2361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ravikumararumugam.com\/index.php\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/ravikumararumugam.com\/index.php\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/ravikumararumugam.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ravikumararumugam.com\/index.php\/wp-json\/wp\/v2\/comments?post=2361"}],"version-history":[{"count":36,"href":"https:\/\/ravikumararumugam.com\/index.php\/wp-json\/wp\/v2\/project\/2361\/revisions"}],"predecessor-version":[{"id":2733,"href":"https:\/\/ravikumararumugam.com\/index.php\/wp-json\/wp\/v2\/project\/2361\/revisions\/2733"}],"wp:attachment":[{"href":"https:\/\/ravikumararumugam.com\/index.php\/wp-json\/wp\/v2\/media?parent=2361"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/ravikumararumugam.com\/index.php\/wp-json\/wp\/v2\/project_category?post=2361"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/ravikumararumugam.com\/index.php\/wp-json\/wp\/v2\/project_tag?post=2361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}