[et_pb_section fb_built=”1″ _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”||||false|false” custom_margin_tablet=”|40px||40px|false|true” custom_margin_phone=”|25px||25px|false|true” custom_margin_last_edited=”on|desktop” custom_padding=”||2px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.2″ _module_preset=”default” width=”100%” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_line_height=”1em” header_font=”–et_global_heading_font|700|||||||” header_font_size=”44px” header_2_font=”–et_global_heading_font|700|||||||” header_2_font_size=”38px” header_2_line_height=”0em” text_orientation=”center” custom_margin=”0px||0px||false|false” custom_padding=”||||false|false” header_font_size_tablet=”36px” header_font_size_phone=”36px” header_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_font=”–et_global_body_font||||||||” text_font_size=”16px” header_font=”–et_global_heading_font|700|||||||” header_font_size=”39px” header_2_font=”–et_global_heading_font|700|||||||” header_2_font_size=”38px” header_4_font=”–et_global_heading_font||||||||” header_4_text_color=”#666666″ text_orientation=”center” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”]<\/p>\n
I led the UX for Groupon merchant dashboard workflows. Project Iceberg’s goal is to surface relevant data and insights and\u00a0enable a data-driven decision-making culture, which will help Groupon Merchants stay competitive with other vendors.<\/span><\/p>\n [\/et_pb_text][et_pb_divider color=”#e2e2e2″ _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”20px||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.2″ _module_preset=”default” width=”100%” module_alignment=”center” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”10px||10px||true|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font|500|||||||” text_text_color=”#666666″ text_line_height=”1.4em” header_font=”||||||||” header_text_color=”#000000″ header_2_font=”–et_global_heading_font|600||on|||||” header_2_text_color=”#000000″ header_2_font_size=”24px” header_2_letter_spacing=”1px” header_2_line_height=”1.3em” header_5_text_color=”#999999″ header_5_font_size=”14px” header_6_font=”Lato|700||on|||||” header_6_text_color=”#FFFFFF” header_6_line_height=”1.8em” text_orientation=”center” width=”100%” module_alignment=”center” custom_margin=”||||true|true” custom_padding=”|10px||10px|true|true” custom_padding_phone=”|||” custom_padding_last_edited=”off|desktop” hover_transition_speed_curve=”ease-in” scroll_horizontal_motion=”10|20|80|100|3|0|3″ scroll_fade=”0|20|70|96|0|100|0%” header_font_size_phone=”42px” header_font_size_last_edited=”off|desktop” border_color_all=”rgba(166,166,166,0.16)” border_style_all=”none” locked=”off” global_colors_info=”{}”]<\/p>\n UX\/UI Designer<\/p>\n I was the sole designer and led design for the entire lifecycle of the product.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font|500|||||||” text_text_color=”#666666″ text_line_height=”1.4em” header_font=”||||||||” header_text_color=”#000000″ header_2_font=”–et_global_heading_font|600||on|||||” header_2_text_color=”#000000″ header_2_font_size=”24px” header_2_letter_spacing=”1px” header_2_line_height=”1.3em” header_5_text_color=”#999999″ header_5_font_size=”14px” header_6_font=”Lato|700||on|||||” header_6_text_color=”#FFFFFF” header_6_line_height=”1.8em” text_orientation=”center” width=”100%” module_alignment=”center” custom_margin=”||||true|true” custom_padding=”|10px||10px|true|true” custom_padding_phone=”|||” custom_padding_last_edited=”off|desktop” hover_transition_speed_curve=”ease-in” scroll_horizontal_motion=”10|20|80|100|3|0|3″ scroll_fade=”0|20|70|96|0|100|0%” header_font_size_phone=”42px” header_font_size_last_edited=”off|desktop” border_color_all=”rgba(166,166,166,0.16)” border_style_all=”none” locked=”off” global_colors_info=”{}”]<\/p>\n Shipped MVP in 3 months<\/p>\n Identify and rolled out new widgets and detail pages after launch<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font|500|||||||” text_text_color=”#666666″ text_line_height=”1.3em” header_font=”||||||||” header_text_color=”#000000″ header_2_font=”–et_global_heading_font|600||on|||||” header_2_text_color=”#000000″ header_2_font_size=”24px” header_2_letter_spacing=”1px” header_2_line_height=”1.3em” header_5_text_color=”#999999″ header_5_font_size=”14px” header_6_font=”Lato|700||on|||||” header_6_text_color=”#FFFFFF” header_6_line_height=”1.8em” text_orientation=”center” width=”100%” module_alignment=”center” custom_margin=”||||true|true” custom_padding=”|10px||10px|true|true” custom_padding_phone=”|||” custom_padding_last_edited=”off|desktop” hover_transition_speed_curve=”ease-in” scroll_horizontal_motion=”10|20|80|100|3|0|3″ scroll_fade=”0|20|70|96|0|100|0%” header_font_size_phone=”42px” header_font_size_last_edited=”off|desktop” border_color_all=”rgba(166,166,166,0.16)” border_style_all=”none” locked=”off” global_colors_info=”{}”]<\/p>\n 1 Designer<\/p>\n 1 UX Researcher<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.2″ _module_preset=”default” custom_padding=”||8px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#e2e2e2″ _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”20px||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_padding=”20px||20px||true|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.8em” header_2_font=”–et_global_heading_font|600|||||||” header_2_font_size=”24px” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n As the retail space becomes more crowded and competitive, the use of valuable data to make smarter decisions will play a crucial role.<\/p>\n The goal of Project Iceberg is to surface relevant data and insights and, enable a data-driven decision-making culture, which will help Groupon stay competitive with other retailers. It will also support stakeholders (merchants, buyers, operations, inventory managers, etc.) by providing actionable insights and tools (Dashboard) to analyze and improve Merchants’ performance and discover new areas of opportunity.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”||||false|true” custom_margin_tablet=”|-105px||-105px|false|true” custom_margin_phone=”|-67px||-67px|false|true” custom_margin_last_edited=”on|tablet” custom_padding=”||||true|true” global_colors_info=”{}”][et_pb_fullwidth_slider show_arrows=”off” show_pagination=”off” disabled_on=”off|off|off” _builder_version=”4.27.2″ _module_preset=”default” body_font_size=”12px” background_color=”#008c74″ background_image=”https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/10\/Groupon-Dashboard-1.jpeg” parallax=”on” background_blend=”darken” text_orientation=”left” min_height=”524px” min_height_tablet=”524px” min_height_phone=”524px” min_height_last_edited=”on|desktop” height=”600px” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” body_font_size_tablet=”12px” body_font_size_phone=”12px” body_font_size_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_slide heading=”Business Goal” use_bg_overlay=”on” bg_overlay_color=”rgba(43,68,6,0.37)” use_text_overlay=”on” text_overlay_color=”rgba(38,35,0,0.54)” text_border_radius=”6px” _builder_version=”4.27.2″ _module_preset=”default” header_font=”–et_global_heading_font|600|||||||” header_text_align=”center” header_font_size=”33px” header_line_height=”2.9em” body_font=”–et_global_body_font|500|||||||” body_font_size=”20px” body_line_height=”2.2em” text_orientation=”center” custom_padding=”||||false|true” custom_padding_tablet=”|70px||70px|false|true” custom_padding_phone=”|40px||40px|false|true” custom_padding_last_edited=”on|tablet” header_font_size_tablet=”33px” header_font_size_phone=”30px” header_font_size_last_edited=”on|phone” body_font_size_tablet=”18px” body_font_size_phone=”16px” body_font_size_last_edited=”on|phone” body_line_height_tablet=”1.7em” body_line_height_phone=”1.7em” body_line_height_last_edited=”on|desktop” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n Merchant dashboard for both GSOR and SSOR merchants<\/p>\n Single dashboard to see Merchants product sales, operation, and performance metrics<\/p>\n Merchant performance with an overall score for GSOR<\/p>\n Merchant Levels for SSOR merchants<\/p>\n Quick and Easy actionable widgets for Merchant’s daily task management.<\/p>\n Visual data representation with accuracy and more reliable<\/p>\n [\/et_pb_slide][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|on” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”80px||80px||true|false” custom_padding=”20px||20px||true|false” disabled=”on” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font||||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”2.1em” header_2_font=”–et_global_heading_font|600|||||||” header_2_line_height=”2em” locked=”off” global_colors_info=”{}”]<\/p>\n I partnered and engaged with stack holders, Tools Committee, product owners, project managers, User Research team, core designers, and tech engineers at every stage of the designs from the concepts.<\/p>\n Conducted requirements grooming sessions to finalized the UX requirements.<\/p>\n Partnered with User research team to collect user data, user expectations and pain points.<\/p>\n Conducted competitive market analysis to identify compitators startegy and their strength and weakness.<\/p>\n Conceptualized and prototyped new product ideas for the Merchant dashboard widget by widgets.<\/p>\n Conducted design workshop, A\/B testing, quantitative survey, Tool committee review sessions<\/p>\n Iterated designs by analyzing peer\u2019s feedback and data metrics every stage of design.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Sketching” _builder_version=”4.27.2″ custom_margin=”0px||40px||false|false” custom_padding=”0px||0px||true|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ custom_margin=”20px||0px||false|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font||||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”2.1em” header_2_font=”–et_global_heading_font|600|||||||” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/08\/UX-Process.png” alt=”UX-Process” title_text=”UX-Process” show_in_lightbox=”on” align=”center” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”10px|10px|10px|10px|true|true” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.2″ _module_preset=”default” background_color=”#000000″ use_background_color_gradient=”on” background_color_gradient_stops=”#1a4200 0%|#00514a 75%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/10\/Groupon-Dashboard-2.jpeg” parallax=”on” parallax_method=”off” background_blend=”darken” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font||||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”2.1em” header_2_font=”–et_global_heading_font|600|||||||” header_2_text_color=”#FFFFFF” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.2″ _module_preset=”default” border_color_all=”rgba(166,166,166,0.16)” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_font=”–et_global_body_font|500|||||||” text_text_color=”#FFFFFF” header_font=”–et_global_heading_font|600|||||||” header_2_font=”–et_global_heading_font|600|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”20px” global_colors_info=”{}”]<\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”–et_global_body_font|500|||||||” text_text_color=”#FFFFFF” header_font=”–et_global_heading_font|600|||||||” header_2_font=”–et_global_heading_font|600|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”20px” global_colors_info=”{}”]<\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”–et_global_body_font|500|||||||” text_text_color=”#FFFFFF” header_font=”–et_global_heading_font|600|||||||” header_2_font=”–et_global_heading_font|600|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”20px” global_colors_info=”{}”]<\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||||true|false” custom_padding=”20px||20px||true|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font|300|||||||” text_text_color=”#000000″ text_font_size=”18px” text_line_height=”1.8em” header_2_font=”–et_global_heading_font|600|||||||” header_2_text_align=”center” header_2_font_size=”24px” header_2_line_height=”1.4em” text_orientation=”center” custom_margin=”||21px||false|false” custom_margin_tablet=”||80px||false|false” custom_margin_phone=”||80px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||22px|||” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n The first step in my process was to dig into some of the data from user research team. This helped me understand the both GSOR and SSOR merchants expectation for merchant dashboard.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ text_font=”–et_global_body_font|300|||||||” text_text_color=”#000000″ text_font_size=”18px” text_line_height=”1.8em” header_2_font=”–et_global_heading_font|600|||||||” header_2_text_align=”center” header_2_font_size=”24px” header_2_line_height=”2.4em” text_orientation=”center” custom_margin=”||7px||false|false” custom_margin_tablet=”||80px||false|false” custom_margin_phone=”||80px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||22px|||” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n I have done a deep competitive analysis to Identify features that competitors have and also compare the strengths and weaknesses of the current system with potential competitors. This analysis helps me learn and understand how Groupon\u2019s competition works. I captured screenshots of all the widgets and features and created a business presentation for concept discussion. There are two types of competitors in the e-commerce and retail industry.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font|300|||||||” text_text_color=”#000000″ text_font_size=”18px” text_line_height=”1.8em” header_2_font=”–et_global_heading_font|600|||||||” header_2_text_align=”center” header_2_font_size=”24px” header_2_line_height=”2.4em” header_4_font=”|600|||||||” text_orientation=”center” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n Amazon and Walmart offering the same service or line of products as Groupon in the same geographical area \u2013 targeting the same audience and serving the same needs.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/08\/Competitive.png” alt=”Dashboard-Competitive-Analysis” title_text=”Dashboard-Competitive-Analysis” show_in_lightbox=”on” _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”||80px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font|300|||||||” text_text_color=”#000000″ text_font_size=”18px” text_line_height=”1.8em” header_2_font=”–et_global_heading_font|600|||||||” header_2_text_align=”center” header_2_font_size=”24px” header_2_line_height=”2.4em” text_orientation=”center” custom_margin=”||80px||false|false” custom_margin_tablet=”||80px||false|false” custom_margin_phone=”||80px||false|false” custom_margin_last_edited=”on|phone” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n Based on stakeholder meetings and research I was able to determine the very high level user flows. I conducted brainstorming and white boarding sessions with product owner, engineering team and finally tool committee to validate the flows and widgets.<\/p>\n I designed user flows into two different major sections and Store Mode.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.2″ _module_preset=”default” width=”35%” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_font=”–et_global_body_font||||||||” text_text_color=”#000000″ text_font_size=”17px” header_2_font=”–et_global_heading_font||||||||” header_3_font=”–et_global_heading_font|500|||||||” header_3_font_size=”19px” header_4_font=”–et_global_heading_font|600|||||||” global_colors_info=”{}”]<\/p>\n Widgets with information and filter for customization<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_font=”–et_global_body_font||||||||” text_text_color=”#000000″ text_font_size=”17px” header_2_font=”–et_global_heading_font||||||||” header_3_font=”–et_global_heading_font|500|||||||” header_3_font_size=”19px” header_4_font=”–et_global_heading_font|600|||||||” global_colors_info=”{}”]<\/p>\n Widget with information and actionable buttons<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/08\/DashFlow.png” alt=”DashFlow” title_text=”DashFlow” show_in_lightbox=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||||true|false” custom_padding=”20px||20px||true|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font|300|||||||” text_text_color=”#000000″ text_font_size=”18px” text_line_height=”1.8em” header_2_font=”–et_global_heading_font|600|||||||” header_2_text_align=”center” header_2_font_size=”24px” header_2_line_height=”2.4em” text_orientation=”center” custom_margin=”||80px||false|false” custom_margin_tablet=”||80px||false|false” custom_margin_phone=”||80px||false|false” custom_margin_last_edited=”on|phone” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n Once the user flows and widget list were finalized, I used my most trusted skill, whiteboarding\/sketching, to bring to life the ideas I had in mind. I used all the information I gathered from the UX exercises in the sketches. After a huge collaborative effort, I created 3 to 4 design concepts for each widget and presented them to the business for further refinement. My overall widget design process is as follows.<\/p>\n Requirement analysis<\/span><\/p>\n Basic research<\/p>\n Data Analysis<\/p>\n Data visualization<\/p>\n White-boarding and collaboration<\/p>\n 2 to 3 high-level concepts creation (Basic and detail page)<\/p>\n Feasibility check with engineers<\/p>\n Product manager walkthrough and iteration<\/p>\n Business presentation and iteration<\/p>\n widget design and UI sign-off.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font|300|||||||” text_text_color=”#000000″ text_font_size=”18px” text_line_height=”1.8em” header_2_font=”–et_global_heading_font|600|||||||” header_2_text_align=”center” header_2_font_size=”24px” header_2_line_height=”2.4em” text_orientation=”center” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n Explored various widgets by brainstorming and whiteboarding with cross-functional teams.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/08\/DesignVariations.png” alt=”Dashboard-Competitive-Analysis” title_text=”DesignVariations” show_in_lightbox=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ text_font=”–et_global_body_font|300|||||||” text_text_color=”#000000″ text_font_size=”18px” text_line_height=”1.8em” header_2_font=”–et_global_heading_font|600|||||||” header_2_text_align=”center” header_2_font_size=”24px” header_2_line_height=”2.4em” text_orientation=”center” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n User testing should be happening at every point in the process.<\/span><\/p>\n We created a Google survey form and a clickable rapid prototype using Imagine Studio for internal team early feedback. We conducted this user testing survey with the entire gateway team and selected merchant vendors. Cconsolidated all the feedback and comments for further iterations.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/08\/QuantitativeSurvey.png” alt=”Groupon-Dashboard-Quantitative-Survey” title_text=”Groupon-Dashboard-Quantitative-Survey” show_in_lightbox=”on” align=”center” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.2″ _module_preset=”default” background_color=”#000000″ custom_margin=”||||false|false” custom_padding=”20px||80px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||10px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ text_font=”Lato||||||||” text_text_color=”#FFFFFF” text_font_size=”16px” text_line_height=”2em” header_font=”||||||||” header_text_color=”#FFFFFF” header_2_font=”–et_global_heading_font|500|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”32px” header_2_line_height=”1.3em” header_6_font=”Lato|700||on|||||” header_6_text_color=”#ff7080″ header_6_line_height=”1.8em” module_alignment=”center” custom_margin=”||||true” custom_padding=”||||true|true” custom_padding_phone=”|||” custom_padding_last_edited=”off|desktop” header_font_size_phone=”42px” header_font_size_last_edited=”off|desktop” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”||||true|false” custom_padding=”||||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_gallery gallery_ids=”2523,2524,2525,2526,2527,2528,2529″ fullwidth=”on” _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Portfolio” _builder_version=”4.27.2″ background_color=”#003f4f” locked=”off” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.27.2″ locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.2″ text_font=”–et_global_body_font||||||||” header_font=”||||||||” header_2_font=”–et_global_heading_font|500|||||||” header_2_font_size=”45px” header_2_letter_spacing=”1px” header_2_line_height=”1.3em” header_6_font=”–et_global_heading_font|500||on|||||” header_6_font_size=”18px” header_6_line_height=”1.8em” text_orientation=”center” background_layout=”dark” custom_margin=”|||” custom_padding=”|||” scroll_scaling_enable=”on” scroll_scaling=”0|20|34|100|50%|100|50%” header_2_font_size_tablet=”” header_2_font_size_phone=”36px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ text_font=”–et_global_body_font||||||||” text_text_color=”#FFFFFF” text_font_size=”30px” text_line_height=”2em” header_font=”||||||||” header_2_font=”–et_global_heading_font|600|||||||” header_2_font_size=”30px” header_2_letter_spacing=”1px” header_2_line_height=”1.3em” header_3_font=”–et_global_heading_font||||||||” header_4_font=”–et_global_heading_font|500||on|||||” header_4_font_size=”16px” header_5_font=”–et_global_heading_font||||||||” header_6_font=”–et_global_heading_font|600||on|||||” header_6_text_color=”#ff7080″ header_6_font_size=”29px” header_6_line_height=”1.8em” text_orientation=”center” background_layout=”dark” module_alignment=”center” custom_margin=”||||true” custom_padding=”||||true|true” custom_padding_phone=”|||” custom_padding_last_edited=”off|desktop” header_font_size_phone=”42px” header_font_size_last_edited=”off|desktop” border_color_all=”rgba(166,166,166,0.16)” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Product Design Merchant DashboardI led the UX for Groupon merchant dashboard workflows. Project Iceberg’s goal is to surface relevant data and insights and\u00a0enable a data-driven decision-making culture, which will help Groupon Merchants stay competitive with other vendors.My Role UX\/UI Designer I was the sole designer and led design for the entire lifecycle of the product.Project […]<\/p>\n","protected":false},"author":1,"featured_media":1879,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_uag_custom_page_level_css":"","footnotes":""},"project_category":[32],"project_tag":[],"class_list":["post-1992","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-ui-ux-design"],"uagb_featured_image_src":{"full":["https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/08\/Groupon-Dashboard.png",1000,1000,false],"thumbnail":["https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/08\/Groupon-Dashboard-150x150.png",150,150,true],"medium":["https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/08\/Groupon-Dashboard-300x300.png",300,300,true],"medium_large":["https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/08\/Groupon-Dashboard-768x768.png",768,768,true],"large":["https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/08\/Groupon-Dashboard.png",1000,1000,false],"1536x1536":["https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/08\/Groupon-Dashboard.png",1000,1000,false],"2048x2048":["https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/08\/Groupon-Dashboard.png",1000,1000,false],"bloom_image":["https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/08\/Groupon-Dashboard.png",610,610,false],"et-pb-post-main-image":["https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/08\/Groupon-Dashboard-400x250.png",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/08\/Groupon-Dashboard-1000x675.png",1000,675,true],"et-pb-portfolio-image":["https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/08\/Groupon-Dashboard-400x284.png",400,284,true],"et-pb-portfolio-module-image":["https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/08\/Groupon-Dashboard-510x382.png",510,382,true],"et-pb-portfolio-image-single":["https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/08\/Groupon-Dashboard.png",1000,1000,false],"et-pb-gallery-module-image-portrait":["https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/08\/Groupon-Dashboard-400x516.png",400,516,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/08\/Groupon-Dashboard.png",1000,1000,false],"et-pb-image--responsive--desktop":["https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/08\/Groupon-Dashboard.png",720,720,false],"et-pb-image--responsive--tablet":["https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/08\/Groupon-Dashboard-980x980.png",551,551,true],"et-pb-image--responsive--phone":["https:\/\/ravikumararumugam.com\/wp-content\/uploads\/2024\/08\/Groupon-Dashboard-480x480.png",270,270,true]},"uagb_author_info":{"display_name":"ravikumararumugam.com","author_link":"https:\/\/ravikumararumugam.com\/index.php\/author\/ravikumararumugam-com\/"},"uagb_comment_info":0,"uagb_excerpt":"Product Design Merchant DashboardI led the UX for Groupon merchant dashboard workflows. Project Iceberg's goal is to surface relevant data and insights and\u00a0enable a data-driven decision-making culture, which will help Groupon Merchants stay competitive with other vendors.My Role UX\/UI Designer I was the sole designer and led design for the entire lifecycle of the product.Project…","_links":{"self":[{"href":"https:\/\/ravikumararumugam.com\/index.php\/wp-json\/wp\/v2\/project\/1992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ravikumararumugam.com\/index.php\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/ravikumararumugam.com\/index.php\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/ravikumararumugam.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ravikumararumugam.com\/index.php\/wp-json\/wp\/v2\/comments?post=1992"}],"version-history":[{"count":46,"href":"https:\/\/ravikumararumugam.com\/index.php\/wp-json\/wp\/v2\/project\/1992\/revisions"}],"predecessor-version":[{"id":2705,"href":"https:\/\/ravikumararumugam.com\/index.php\/wp-json\/wp\/v2\/project\/1992\/revisions\/2705"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ravikumararumugam.com\/index.php\/wp-json\/wp\/v2\/media\/1879"}],"wp:attachment":[{"href":"https:\/\/ravikumararumugam.com\/index.php\/wp-json\/wp\/v2\/media?parent=1992"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/ravikumararumugam.com\/index.php\/wp-json\/wp\/v2\/project_category?post=1992"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/ravikumararumugam.com\/index.php\/wp-json\/wp\/v2\/project_tag?post=1992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}My Role<\/h5>\n
Project Duration<\/h5>\n
Team Size<\/h5>\n
Project Background<\/h2>\n
Roles and Responsibilities<\/h2>\n
My UX Approach<\/h2>\n
Scope of Work in each stage (Deliverables)<\/h2>\n
Research Stage<\/span><\/h2>\n
\n
Concept & Design Stage<\/h2>\n
\n
Business Presentation Stage<\/h2>\n
\n
User Research Data Analysis<\/h2>\n
Competitive Research<\/h2>\n
Direct competitors<\/h4>\n
Merchant Dashboard User Flow (Expandable)<\/h2>\n
Know your business widgets<\/h4>\n
Grow your business Widgets<\/h4>\n
Design Approach – MVP<\/h2>\n
Widgets & Variations<\/h2>\n
User Testing – Survey – Gateway users – Pre Launch<\/h2>\n
Final Design – Few Screens<\/h2>\n
Get In Touch<\/h6>\n
Let’s Work Together!<\/h2>\n
Want to create something awesome together? Say hello at:<\/span><\/h4>\n
Ravikumar.A0726@gmail.com<\/h2>\n